I was asked to design one of the 5 campaign posters for the Dutch Design Week 2018.
I translated the theme If not us, then who? into a concept that refers to the butterfly effect. One small act can have a big impact in the future. With this idea in mind I developed a concept that is a call for action, plus a message people could relate to. I came up with the concept : throw a stone into the water, which refers to the ripple effect and shows that one simple act can have a big impact. My designs for the campaign are inspired by stencil machines to bring back the urgency of the message.